Mak Radio is a world renowned and well respected online radio station. Released in 2003 with a peak of twelve listeners, Mak Radio has since then launched over 100 million radio streams at its CD-Quality 128kbps sound. The station has an up-beat and cool factor that appeals well to young adults of the 20-27 age-groups.
From the beginning, Mak Radio had a unique and quality product but was very limited towards its online presence and overall marketing scheme. Logidoo recommended Mak Radio with a new simple website which would be used as a temporary solution and a new logo identity while a full-featured website is developed. Mak Radio listeners adored the look of the simplistic temporary website launched for the NEW Mak Radio in January 1, 2006. As a result of its new success, Mak Radio put on a hold on production of what will eventually become the best looking, full-featured online radio website on the web.
Mak Radio also took the pleasure of adding themes to its website at special holidays to crease a holiday buzz for its listeners.
Logidoo’s objectives were to provide Mak Radio with:
- New branding
- New temporary website solution
- Seasonal themes
- Maintenance solutions
Timing:
November 2005 - June 2006
Mak Radio closed it's opperations in July 2006 due to financial dificulties.
Results:
- Overall satisfaction increase towards the websites appearance
- Simple website with well represented Mak Radio branding
- Increase in listeners
Online Location:
www.makradio.com - Site no longer active.
